Growing digital literacy & transforming businesses across NZ
During the Covid-19 Pandemic the Ministry of Business, Innovation & Employment and The Mind Lab initiated a nationwide programme to help Small Businesses across NZ to grow their digital literacy and transform their business operations and models to survive in this different reality.
Our challenge was to design the Digital Boost Hub - the central touchpoint of the experience for kiwi businesses to access learning resources, online video courses, podcasts, seminars and expert advice.
- Research & Strategy
- UX Design
- UI Design
- Usability Testing
- Design System
The Mind Lab was faced with challenges such as:
- Covid-19 restrictions meant all work including user testing needed to be done remotely
- With the pandemic hitting small businesses in NZ hard, speed to market was critical
- Creating a product that supports a flexible user journey based on language preferences
- Multi-platform experiences to enhance the experience wherever users find themselves in the country
By identifying their needs, we were able to plan a tailored approach:
Our key project outcomes were:
Speed to marketQuick stand up of a Design team when time to market was critical
In-house capability trainingIn-house capability to conduct user testing and user interviews
Design systemA mature Digital Design System for the product to evolve on.
Business engagementWell over 30,000 businesses signed up and onboarded
Broad accessibilityMulti language and multi device journeys to maximise engagement
Product roadmapLong-term product feature roadmap to tap into future opportunities