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Growing digital literacy & transforming businesses across NZ

Introducing the Digital Boost Hub

During the Covid-19 Pandemic the Ministry of Business, Innovation & Employment and The Mind Lab initiated a nationwide programme to help Small Businesses across NZ to grow their digital literacy and transform their business operations and models to survive in this different reality.

Our challenge was to design the Digital Boost Hub - the central touchpoint of the experience for kiwi businesses to access learning resources, online video courses, podcasts, seminars and expert advice.

  • Research & Strategy
  • UX Design
  • UI Design
  • Usability Testing
  • Prototyping
  • Design System

The Mind Lab was faced with challenges such as:

  • Covid-19 restrictions meant all work including user testing needed to be done remotely
  • With the pandemic hitting small businesses in NZ hard, speed to market was critical
  • Creating a product that supports a flexible user journey based on language preferences
  • Multi-platform experiences to enhance the experience wherever users find themselves in the country

By identifying their needs, we were able to plan a tailored approach:

Our key project outcomes were:

  1. Speed to market

    Quick stand up of a Design team when time to market was critical
  2. In-house capability training

    In-house capability to conduct user testing and user interviews
  3. Design system

    A mature Digital Design System for the product to evolve on.
  4. Business engagement

    Well over 30,000 businesses signed up and onboarded
  5. Broad accessibility

    Multi language and multi device journeys to maximise engagement
  6. Product roadmap

    Long-term product feature roadmap to tap into future opportunities
Want to know more?

Talk to Fredrik Bergstrom, CEO