Background

Osynlig were contracted as digital design partner for Indexator with the assignment to communicate the brand and make the new website easy to use.

Solution

The website was developed according to mobile first. Our first step was to find a content structure and visual modules to help the users find the product or information they’re after. To complete the user experience we adapted their visual identity to the digital format. Our friends at Knowit Norrland took care of project managing and technical development. EPiServer was used as platform and CMS.

Result

The website is now a modern natural extension of the Indexator brand. Improved navigation makes it easier for Indexators customers to find the product or information they’re looking for.

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Start mobile

Every device has its own layout customised to user needs and tested on the priority target groups.

Tablet

The new website is responsive to user needs instead of the technical requirements.

Product Groups

Every product group has its own visual code on the website to make it super easy for the user to find the right product category.

Product view

Smart search filter functions and visual support was created to help people find their way to the right product even faster.

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Indexator Rotator Systems AB is a world leader in producing rotators. They cover more than 40 markets all over the world.

Design elements

  • <p>Visual elements make the search filter process easier to understand.</p>

    Visual elements make the search filter process easier to understand.

  • <p>The new icon design has two purposes: to reinforce the digital corporate identity as well as to guide the user.</p>

    The new icon design has two purposes: to reinforce the digital corporate identity as well as to guide the user.

  • <p>To find your closest retailer, you can either use the map or let the website help you by detecting your current location. </p>

    To find your closest retailer, you can either use the map or let the website help you by detecting your current location.

Interface design

  • Innovation

    • Wireframes
    • Digital identity

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