The Mind Lab by Unitec is an acclaimed New Zealand start-up that is disrupting the education sector with their hands-on, collaborative approach to learning. Every year over 40,000 children in New Zealand completes one of their popular School holiday programmes, learning how to solve problems and challenges together while being exposed to technology that encourages creativity. The Mind Lab by Unitec realised that there was an opportunity to engage with children even outside the Mind Lab walls if they could bring some of that experience online. Osynlig was chosen as the digital partner to create an engaging, fun online learning experience for children between 5-12 years old.
We wanted the platform to be easy for children to use and explore, so the kid-friendly UI uses icons and tips that any young mind can easily understand. We created features that would encourage learning, engagement, collaboration and a safe, fun way to communicate and give feedback. Kids can browse and filter video-based challenges within categories like science, programming, art and electronic engineering. Kids can easily create an account and start uploading responses to challenges by recording their attempt and learnings on their phone, tablet or computer, and upload this video to their profile to show what they’ve created (and keep track of their accomplishments)!
Mind Lab Kids is constantly being improved and Osynlig is involved in prioritising and creating new features and improving the user experience.