Mio is one of Sweden´s leading retailers for furniture and interior design. They have been delivering interior design solution for Swedish homes for over 50 years. In 2013 they decided to start selling their products online by turning mio.se into a webshop. Osynlig was selected as the design partner to create a responsive webshop.
We worked closely with the client and e-commerce supplier with interaction design, interface design and front-end development. Our brief was to create a modern e-commerce that contributes to increasing sales, an increased brand awareness and at the same time responds to the different needs of Mio’s customers.
We created a responsive design where technology and design not only works, but is optimized for every device. Everything from buttons and fonts to functions has been designed with balance based on user needs and future assessments undertaken by the project. Functions were customized and design was made with one clear purpose: to create a good shopping experience and meet the users needs in the best possible way.