Fredrik, the Swedish visionary leader at the helm of our New Zealand operations, brings a wealth of experience and expertise to the world of innovation, ventures and digital transformation. With over two decades of dedicated service, Fredrik's career is a testament to his unwavering commitment to delivering value-driven digital solutions.

Fredrik's professional journey commenced as a young 16-year old, back in 1999 using his first computers to craft professional websites, exploring territories of the digital realm without knowing what the future would hold. His passion for digital innovation led him to roles where he pioneered cutting-edge digital strategies and experiences for global clients. With a proven track record, he has honed his skills in guiding clients through intricate digital roadmaps, ensuring that every investment is strategically geared towards tangible business value.

What sets Fredrik apart is his exceptional ability to transcend industry boundaries. From corporate giants to nimble startups, he has successfully navigated, designed and implemented digital experiences that have left a mark on people and these organisations. His deep-rooted understanding of humans and teamwork keeps him calm (too much sometimes) and drives results.

Beyond the boardroom, Fredrik's interests are as diverse as his professional endeavours. An avid outdoor and travel enthusiast, he enjoys exploring the world, hiking in the stunning landscapes of New Zealand, and fostering a connection with nature that fuels his creativity.

Fredrik is more than just a creative innovator; he is a visionary leader who combines his extensive industry knowledge with a genuine passion for life's adventures and flavours, continually inspiring those around him to reach new heights.