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We do not design what you "want"

We design what you need to succeed

Our partners appreciate that we dare to challenge them, question them and say it like it is. With experience in many different industries, we can apply a new lens on top of your product design challenges. We are a long-term partner who gets involved in your business but without losing our external perspective and we work best when there's transparency, honesty and trust both ways. Our role is to run the invisible thread between you and your users.

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Our staged partnership model means we engage at different levels and provide value at each stage of your product journey
  1. No "new & shiny" mindsets = Real insights

    We don't think and feel, we find out what works. We work with established methods for research and insight work, and our designers and developers work user-centred all the way.
  2. No cobwebs or dust = Rapid iteration

    We don't believe in long-winded projects that cost more than they deliver. We test and verify ideas and solutions early on. We help you deliver value to your customers and your business faster.
  3. No fuss = High quality

    We maintain high quality in what we do and have a pragmatic way of working. We are part of your team, regardless of whether we are on site at your place, work from our office or remotely. User insights are of no use in a report so we believe putting them to work, together with you. It will also be more fun then!
Want to know more?

Talk to Fredrik Bergstrom, CEO