JP Kruip

🇳🇱 AMSTERDAM • Venture Building - Innovation - Strategy

JP helps large organisations innovate through new venture building and digital strategy by walking the worlds of corporate and startup effortlessly.

As an entrepreneur, he co-founded the B2B insurtech company FitSense and led the company from idea to acquisition by global insurer Zurich. As an intrapreneur, he developed Freely, a digital-first travel insurance company from idea to market launch, and a team of 20 for the Australian insurance company Cover-More Group. As a consultant, most recently for McKinsey & Company, he worked on complex challenges in the field of strategy and corporate venture building like the establishment of a new wealth management software player in the Middle East for a global asset manager – raising $80M startup capital through a sovereign wealth fund.

JP is a compassionate people person who thrives in collaborative environments, and he strives to bring intellectual rigor, pragmatism, kindness, and a bit of humor to the clients he works with.