Growing Digital Literacy to Transform Businesses across NZ
Digital Boost
During the Covid-19 Pandemic the Ministry of Business, Innovation & Employment and The Mind Lab initiated a nationwide programme to help Small Businesses across NZ to grow their digital literacy and transform their business operations and models to survive in this different reality.
Our challenge was to design the Digital Boost Hub - the central touchpoint of the experience for kiwi businesses to access learning resources, online video courses, podcasts, seminars and expert advice.
RESEARCH & STRATEGY • UX DESIGN • UI DESIGN • UX DESIGN • UI DESIGN • USABILITY TESTING • DIGITAL DESIGN SYSTEM • PROTOTYPING
OPPORTUNITIES
How might we rapidly adapt to the challenges posed by COVID-19 restrictions and the economic impact on small businesses in New Zealand by remotely conducting user testing, while also developing a product that offers a flexible user journey based on language preferences and multi-platform experiences to enrich user interactions across the country?
APPROACH
We identified their need for a rapid iterative solution that needed to go to market fast and evolve as it grew. We planned a tailored approach using our unique UX Sprints methodology to deliver valuable outcomes each week for the large team of vendors working together with the government.
The Results —
Quick stand up of a Design team when time to market was critical
Speed to market
In-house capability to conduct user testing and user interviews
In-house capability training
Design system
A mature Digital Design System for the product to evolve on.
Over 58,000+ business users signed up. Here is what the independent evaluation research found 18 months from go live: 89% of users intend to continue using the platform 23% of all businesses report improved revenue after using Digital Boost, for those who engage weekly with the platform this lifts to 39% Impact metric: 55% of Digital Boost users felt optimism and hope many times or all the time in the past two weeks. This is 17% higher than the national average in June 2022.
Business engagement
Broad accessibility
Multi language and multi device journeys to maximise engagement
Product roadmap
Long-term product feature roadmap to tap into future opportunities